As many of you may know, I am a vegetarian and a passionate advocate for animals, after taking the leap to go 100 % ‘cruelty free’, by binning brands like Revlon and Rimmel that test on animals, as well as me no longer buying any leather or suede products too. Not only is my make-up , clothing and diet cruelty free, but I also use home products that do not test on animals either, as I believe it is important to support ethical ‘cruelty free’ products that aim to understand and implement animal rights. After all, animals do not have the power to protect themselves so in my eyes it is cruel for companies to use animals for fashion or skincare, for the sake of our own vanity. But there is more to being ‘cruelty free’, than just using products that ‘do not test on animals’. In a world where what we use has an impact on the environment around us, there has been a shift towards ‘non toxin green beauty’, which put simply means products that do not have synthetics or chemicals.
But why would I recommend a transition towards ‘cruelty free’ non toxin products and why does being ‘cruelty free rock’?
- You Help To Protect The Environment And The Animals Who Live In Them
In a survey conducted by award winning accredited cosmetic science school ‘Formula Botanica’, 71 % of their participants declared that their decision to not only seek ‘cruelty free’ but non toxin products, were due to wanting to avoid chemical and toxin products, while 56% cited their love of plants as the reason to explore non synthetic, non-toxin skincare. As someone who is already ‘cruelty free’, my reasons for exploring the ‘green beauty movement’ is partly due to my interest in preserving the environment but also because I am ‘allergic’ to many toxin products which irritates my sensitive, combination skin and can result in itchy or bumpy rashes. However, the more that I read into non-toxin skincare and how it would protect not just the animals, but the plants and trees that our world encompasses, the more that I was passionate about wanting to protect the ‘environment’.
Naturally ‘already being a vegetarian’ and refusing to use products that test on animals or wear clothing that had been made from animals, already gave me a reputation for being a ‘hippy’ around my family members, so you can imagine their reaction when I spoke about wanting to use products that were free from chemicals too. Of course, not all chemicals are bad; after all H20 is a chemical component and we all know how important H20 is in keeping us ‘alive’. But it is chemicals like parabens and nano particles (Which can be found in sunscreen) that has the biggest impact on the environment, contributing to high and excessive levels of pollution.
In fact when speaking to James and Sveta, founders of non toxin, cruelty free skincare brand ‘Fresh Lifestyle‘, I was told that when ‘consumers are seeking cruelty free, non toxin skincare’ they are often targeted by brands who ‘claim they are all natural’ and yet in many cases still use chemicals that contribute to environmental pollution and destruction. However, what we as consumers have to bear in mind is like I mentioned above, not all ‘chemicals have an impact on the environment or animals’. For example ‘much needed processes’ like emulsion are not harmful to the environment and thus proves that ‘not all chemicals are dangerous’ so be careful about what non-toxin products you choose. After all it is important to do your research!
2. You Can Feel Good Knowing That You Are Choosing To Spend Your Money On Products That Make A Difference!
Let’s face it; animal testing is cruel and unnecessary and it breaks my heart knowing what animals go through on a daily basis, for the sake of us looking and feeling good. It’s 2017, isn’t it about time that we stopped supporting companies who think that it is ok to subject animals- who according to ‘Cruelty Free Kitty‘ have 7,000 ingredients that are already known to be ‘safe’ and therefore do not need to test on lab animals, who are unfortunately caged, tortured and killed for non cruelty free brands? When I spend money on brands like NYX and Jeffree Star, I can feel good knowing that I am spending money on brands who choose to respect animals and the environment as much as I do. And let’s face it, Cruelty Free Kitty is right; the more that we do not buy from cruelty brands like Revlon or Rimmel, the more that they will be forced to address their consumers needs and stop ‘selling in China’, where brands are legally obliged to ‘test on animals’. And the more brands that go cruelty free, the more likely China will be to change their laws on animal testing in regards to make up brands and skincare.
Do the right thing. Make a difference.
3. Being Cruelty Free Helps You Adopt A Minimalist Approach To ‘Buying’
Sure being ‘cruelty free’ means that I have to stop and think about ‘all my purchases’ -clothing included-, to ensure no animals were harmed, but a positive is that you save more money, by spending money on fewer products, that you know you will use all the time. So if you think about it this way; creating a ‘cruelty free beauty haul’ would most likely be harder than creating your ‘average drugstore beauty haul’ but it helps you adopt a minimalist approach to buying, because you know these are the ‘few brands’ that you know do not test on animals and are great value products. And contrary to the ‘myth of green living’ many cruelty free products are super cheap, including NYX which has lipsticks for £6, eyeshadows for £6 and even foundation for £7, proving that you can still be on a budget and be cruelty free. You see you really can have the best of both worlds!
4. Cruelty Free and Non Toxin Products Are Better For Your Health
As you know, I do have friends that are not cruelty free and I completely respect their decisions on why they do not purchase cruelty free products, as we are entitled to our own opinions. I remember being struck by a readers question on one of my previous posts on cruelty free skincare who stated that she ‘did not purchase cruelty-free products, as she found they A. irritated her skin and B. was not as effective as ‘non- cruelty free brands, which she found had greater ‘pigmentation’ and was better value for money. Of course not ‘all cruelty free brands’ are going to be great for your skin’ as we are all made different and thus respond to ingredients or chemicals in different ways. But in terms of make-up brands, if you are looking for great pigmentation and ‘wearability’ I would recommend the following ‘Cruelty Free’ brands: Jeffree Star for lipsticks , Anastasia Beverly Hills for contour and highlighting, E.L.F for eyeshadows and Kat Von D for eyeliner.
Of course as my ‘cruelty free skincare quest’ is still quite new, I am still learning what are the best cruelty free skincare brands, so although I cannot make a bold statement like saying that non toxin products are better for your skin-as we all have different skin types- I can confirm that non-toxin, cruelty free brands are better for your health. Want to know why? Well lets take a chemical like ‘parabens’ which can be found in children’s bath products like Johnson’s. But what if I told you that studies have shown that some parabens can mimic the activity of the hormone estrogen in the body’s cells, and while estrogenic activity is associated with certain forms of breast cancer, parabens have been found present in breast tumors. Or that chemicals like Sulfates have been shown to leave residue in the heart, lungs and brain, because they cause a break down in proteins, which can lead to a degenerative effect on the cell membranes ? It sounds scary and it is; while the studies have not been backed by ‘scientific evidence’ and thus cannot be explicitly linked to cancer, it has been proven to have a degenerative effect on our cell membranes and can lead to symptoms like hair loss, premature aging and hair fading.
5. It Teaches You How To Be A Conscientious Shopper
I already mentioned that being ‘cruelty free’ makes you adopt a minimalist approach to ‘buying products’ but what if I were to tell you that it ‘teaches you how to be a conscientious shopper’ by showing you how to choose products that you will actually need and use. What I mean by this can be explained through a simple imaginary case study: imagine you have gone to your local Boots and have found that there are a tonne of ‘beauty products’ that are telling you that you have all these issues i.e. wrinkles, cellulite that you might not have thought of before. And yet what they are really doing here is pushing you into consumerism , by forcing you to buy products that ‘you think you will need’. It is a negative mindset that they are forcing upon us and lets face it, the average 20 year old does not need ‘wrinkle products’ so why is it that they are being conditioned into thinking they ‘need an eye wrinkle cream’ at such a young age?
In contrast, when I buy cruelty free products I often do not see ‘harmful negative language’ that makes me ashamed of my body or skin and instead, many cruelty free brands like Tropic Skincare use positive language like ‘self -love’ and teaches you to embrace and nourish your skin in a positive and nurturing way. So the next time that you find yourself wondering whether you should buy a product for an imaginary aliment that you never knew you had, STOP. Buy products that make you feel good internally as well as externally, because in a world conditioned by negativity, we could all use some light and love in our lives.
What Are Your Thoughts On Cruelty Free Non Toxin Skincare?
Please note this is a paid collaborative post with ‘Fresh Lifestyle’ but all thoughts are my own and are not affected by monetary Compensation.
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