Ever since I found out about how many large companies were abusing ‘animals’ to make our skincare, make-up and more, I have been on a quest to create a cruelty-free routine, where no animals have been harmed. It began with my make-up, gone were banned brands like Loreal, Revlon and Max Factor and in its place were cruelty-free brands like NYX, Limecrime and Too Faced. When it came to skincare and hair, my heart sank, I had been using products that were part of the ‘Proctor and Gamble’ family who openly admitted to testing on animals were it is legally required to in order to pass customs. I felt sick and made it my mission to once again ensure that ALL the products I would be using would not harm animals, regardless of whether it was make-up or skincare. While my search for a good quality cruelty-free shampoo has proved difficult thus far, I did stumble across a cruelty-free skincare, body-care and make up brand called Tropic Skincare who also uses ‘natural ingredients’.
Founded in 2012 by Apprentince Finalist Susan Ma, Tropic Skincare is the fastest growing beauty brand in the UK with a turnover of 7.5 Million. After initially losing out to Tom in 2011, Alan Sugar reached out to Ma and decided to invest in her vision for a cruelty free, natural and vegan cosmetics line, proving to be a massive success overnight. With over 22 awards and counting, Susan Ma love for natural beauty, is clearly manifested throughout her skincare collection. As someone who is an entrepreneur – or at least trying to be- Ma’s story truly resonates with my own ethos of you not having to ‘win the crown to make it’. After all, Susan may not have won but with the right business idea she propelled a vision into our world that not only identified a gap in the market but also was one of the first of its kind (in the UK) to be completely Vegan, Cruelty Free and Naturally Sourced.
Tropic Skincare was inspired by Ma’s tropical upbringing in Cairns, Tropical North Queensland in Australia, where she was surrounded by the amazing plants and botanical actives that inspire many of Tropic’s formulations today. From Acai to rosemary, each natural ingredient is sustainably sourced and contains no synthetic ingredients can have a damaging impact on your skin. Instead ingredients are purely derived from plants and are carefully chosen for its benefits to our skin. I admit that I am often quite lax in my skincare routine but due to my sensitive yet oily skin, many skincare products which use synthetic ingredients truly irritate my skin so it is refreshing to come across a brand that uses natural ingredients and is cruelty free. The problem is with many skincare brands is that they try and disguise their ingredients and the fact that they test on animals through dishonest labeling and campaigns but not tropic skincare.
With many skincare and make – up brands stating they are cruelty free but are actually not, this has naturally resulted in confusion among the public. Luckily Ma’s line has been certified as Vegan and Cruelty Free by The Vegan Society, Cruelty Free International and PETA (People for the Ethical Treatment of Animals), the three most legible certification organizations in the world, which has put my mind at ease. After all I don’t want to buy a shampoo or body butter, only to find out that it has potentially been tested on animals. Now that I am educated on the animal testing industry it has made me more wary of the brands that I use, which is why I was so pleased to discover Tropic Skincare. Because summer is here – although London seems to have other ideas- my purchases are centered around the beach.
From shimmering body oil to infuse a radiant summer glow to three masks (for the price of 2) that clears, brightens and soothes skin, my conscience can rest easy knowing that I have made sustainable, cruelty free skincare purchases. While I have not looked at the make-up range, I am still on the hunt for a good inexpensive cruelty free shampoo for thick, curly and dark hair, so if anyone has any suggestions please post them below!
Would You Buy From Tropics Skincare?
Please note I was compensated for this post but all thoughts, opinions and products purchased were my own. I am a cruelty free blogger and will never endorse skincare or makeup products that are tested on animals.
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