Up until I was 18 I was disinterested in jewellery and while I saw ‘it as pretty’ I never made the effort to accessorize my outfits with earrings, rings and bangles as I do now. I was never much of a silver or gold fan and while my birth stone ‘sapphire’ was beautiful, it still lacked the appeal that drew me to fashion in the first place. But then out of nowhere I discovered rose gold, glistening like copper, reddish-pink in tone. It held mystical properties and stood out from the crowd of gold and silver that my peers seemed to favour. It was delicate, feminine yet unisex too and brought into the 90’s minimalism that was popular at the time. Suddenly I began lavishing myself with simple rose gold watches and semi plated rings, all in the rose gold finish I fell in love with.
But why has rose gold had a surge in popularity in the modern age and how has a relatively new metal ingrained itself into becoming the worlds most beloved ‘pink material’? More to the point what made jewelers like Fhinds ‘recognize’ rose or Russian Gold as a social commodity as well as a symbol of ‘new modern love’? The world’s love affair with rose gold began in the 19th Century, after socialites and respected gentlemen indulged and reveled in the period of decadence known as ‘Art Deco‘. Opulence and grandeur were themes that were commonly associated with the ‘roaring 20’s’ ; men and women would be ‘finely dressed’ and would sport ‘quaint’ pinkish gold designs that would faintly resemble the 90’s style minimalist rose gold designs that we have today. Because the 20’s was known as the decade of excess, respected society members worlds came crashing down in 1929, when the Wall Street Crash of 1929 took away their lavish, opulent lifestyles and forced them to pare back their ‘spending’. This shift in economical and social standing created a transition from ‘ Art Deco’ to ‘Art Nouveau’ ‘styling’ meaning that rose gold was temporarily out of the picture.
Monochromatic and geometric ‘jewellery’ styles were popular in the 30’s and jewelers favored an icy ‘platinum aesthetic’ during the recession but it wouldn’t be long before rose gold crept back into our hearts. By World War II, platinum became a ‘restricted material’ as it was considered to be a ‘strategic precious tool’ that would be integral to maintaining the war effort and could act as a source of trading between nations. Naturally the downfall of one ‘material’ leads to an increase of popularity in another, thus jewelers again experimented with ‘copper and gold alloys’ to distribute rose gold designs that the public could know and love.
While the 40’s is known for re-introducing rose gold back into mainstream use in Britain, its roots-though European- are a little further afield. Meet Carl Fabergé; renowned jeweller to the czars, Faberge was one of the first to use rose gold. Known for his iconic ‘Faberge eggs’ Faberge created 69 or more ‘jeweled eggs’ as an emblem of the royal dynasty. By combining what he labelled as mundane materials like ‘copper’ and blending it with yellow gold he created rich concentration of ‘pure pink gold’ which would adorn his ornate ‘egg surprise gifts’. While many of Faberge’s ‘surprise’ eggs have now been lost or are part of a private collection, his ability to blend metals to create ‘Russian Gold’ was the precedent for modern rose gold.
Today rose gold might not be as ‘grand’ but nevertheless our fascination with pink gold as a form of decoration and as a ‘jewel alloy’ still remains prevalent. While rose gold in modern jewellery designs tends to derive from 90’s minimalism for some, its roots in Russian Royalty have not been forgotten. From large cocktail rings to pink gold and pearl intertwined headbands (as you may often see on my blog), the line between 20’s Gatsby grandeur and 90’s- modern day minimalism is always blurring.
As a personal preference my own tastes are very much aligned with the 90’s minimalist movement rather than the opulence of the Roaring 20’s. As demonstrated by my Fossil Women’s Watch, statement watches do not always have to be grand, after all in my opinion ‘the pinkish hue’ so clearly seen in rose gold, is enough of a statement without needing crystals and pearls to magnify or augment its ‘luxurious status’. 90’s minimalism was a reactionary movement against the ‘excess of the 80’s’ and while fashion ‘was questionable at times’, sporting jewellery trends like cursive bracelets, chokers and rose gold choker chains have very much remained a powerful component of our jewellery trend ‘lust list’ today. Naturally, rose gold might fall out of favour as it once did in the past, but for now brush up on your rose gold lingo, because my love affair with rose gold is far from over.
What Are Your Thoughts On Rose Gold?
Paid collaborative post but this does not affect my views and all opinions are my own. Contains PR Samples.
Shop Rose Gold Fossil Watches Below
Shop Rose Gold Jewellery Below
*Affiliate Links Below
Other Jewellery Posts You May Enjoy