After Faded Spring Turned One last August, it got me thinking how much I had achieved in my year of ‘blogging’. Not only had I built a website from scratch, set up Facebook Groups to increase social and blog generated traffic but I had also won two awards, such as Best British Blogger and been nominated for a further three. Now awards are not everything but even being nominated shows that someone believes in you and believes that you have the drive and passion to be a success. We bloggers are mechanized to the beat of a technological drum and spend hours glued to our computers and smartphones hastily compiling tweets on the train, replying to emails on buses and writing posts with three mugs of coffee untouched beside us. We work our god damn asses off and ‘award ceremonies’ help validate our achievements and puts into perspective how our little blogs are being received by our audience and our critics. When I first started blogging I barely knew what it entailed, only aware that the glossy ‘insta-ified’ version of blogging was a complete crock of s**t and so called ‘freebies’ were not freebies at all. Little did us novices now how much goes into running a site, not to mention updating a gazillion social media platforms and having to get to grips with industry buzzwords like SEO and SMO. We are artists, we are writers and we are editors but most of all we have all learnt to magically master the art of multi-tasking.
The more immersed in the world of blogging I have become , the more I appreciate the little behind the scene details that A. help us get the recognition that we deserve and B. allow us to network, share and inspire. Which is why I believe that award ceremonies, although on the decline, are important for recognizing the talent that us bloggers have as influencers and especially as artists. In just over a year I have come across very few award ceremonies and have seen countless award ceremonies cancelled and discontinued. It is true that finding a large venue to hire for over 200 bloggers, all while organizing food, refreshments and entertainment can be pretty difficult but I don’t think that we should be put off by that. In fact finding large award venues in London is as easy as ABC, just ask me, Faded Spring! Whether you want to host your awards ceremony on the top of the Oxo Tower, or prefer a more historic themed dinner in Hampton Court Palace the world really is your oyster. I really want to see the blogging industry host more awards and especially awards that are aimed at smaller influencers, who have worked their butt off to make progress.
If it was up to me I would host an award ceremony in Freemasons Hall, an Art Deco building situated in the heart of Convent Garden. The grandeur of Freemasons Hall could come across as pretentious but as someone who appreciates historical equities I believe it would be the perfect backdrop for any blogger award ceremony, especially if like me you love fancy dress and decide to set a theme like ‘Famous Characters in History’. Wouldn’t that be fun? Imagine handing out an award like Best Fashion Blogger and Anne Boleyn steps onto the podium? I would like to think that she would approve. But enough of my ramblings, planning a blogger award ceremony is no easy feat so for blogger organizations like UK Blogger Awards to host award season every year is quite remarkable and I applaud them for hosting an event to remember. I was there last year and they did a fantastic job, the only criticism I would have about blogger award ceremonies is that they all seem to be done on a ‘popularity basis’ which to less established bloggers can prove to be a little bit of an unfair advantage. Thus if I was to host this imaginary blog award event, I would forget the whole ‘public’ voting process and begin by asking bloggers in each ‘genre’ to write a themed post i.e. why they chose to become an ‘x’ type blogger and how the award could change their life. Submissions would be chosen on a ‘creative basis’ and the top 5 most original entries from each blogger genre category would become shortlisted.
I think it is definitely fairer for bloggers to be chosen on the basis of their ‘creativity’ rather than connections and popularity and believe that a venue like Freemasons would really make the shortlisted entrants feel truly special. Once the entrants have been shortlisted, they will be invited to a ‘bloggy dinner’ pre-ceremony (although judges would have already chosen the winners judging their blog and social media platforms as one cohesive portfolio) and treated to a range of delicious cuisine, specifically tailoring to guests dietary requirement. One thing you will notice is that at many award ceremonies vegetarian and vegan options are relegated to ‘salad’ or low calorie, insubstantial portions and that is an issue that needs to be addressed. Food aside, the grandeur of a location like Freemasons will really make the bloggers feel like they have had a slice of royalty so all the entrants who do not win will still feel like they have won the winning ticket in the lottery draw. Guests will be given goody bags inspired by brands- i.e. food samples, hair products, books, pens, accessories ect and maybe even a goodybag that is created in relation to their blogs themes i.e. mine is fashion, lifestyle and social issues thus a notebook, earrings and a true life story book might be a great goody bag choice.
Safe to say I realize that planning award ceremonies, especially blogger award ceremonies is no easy feat and to each of you organized peeps, a massive congrats for staying sane and not dunking your head into a massive vat of wine.
Voila Amigos x
Have You Ever Thought About Hiring A Venue For An Award Ceremony?
Shop The Look
I received monetary compensation for this post but this does not affect my views and all research is my own.