Like a tropical summers day Joe Browns injects some much needed Vitamin D into British fashion. Inspired by casual days lounging at white sand beaches, the theme is undoubtedly tropical mixing bright colours with floral, leaf and palm frond prints. Sip on your raspberry mojito and drink in the sweet scent of unbridled summer as Joe Brown’s S/S 16 collection sashays onto the beach with a warm inviting smile. Bask under the tranquil shade of the palm fronds in your Papagayo inspired dress or jog into the sunset with your Tropical Jersey Trousers. Only Joe Browns can merge that distinctive divide between comfort, style and practicality and pull it off with a simple flick of the wrist.
The aesthetic is centered around comfort and colour; Bold colours, bright patterns, fabulous silhouettes and high quality, distinctive 3D detailing are all distinctive trademarks of Joe Browns brand and help express their individuality to the fullest degree. Like summer its range is dreamy and reminiscent of the one that got away but came back for the summer to play. Its forbidden fruit is forbidden no more and offers an affordable, bang on trend collection that won’t break the bank or your mirror. So whether your after a tall glass of lemonade or in need of an adventure Joe Browns has the outfit to match the occasion.
Encouraging self-dependent style and freethinking individualism is at the heart of Joe Brown’s eponymous clothing range and its self-sufficient approach to curating global fashion marks it as a retail competitor to beat. No two items bear the same cultural resonance and each print is taken from an unspoiled corner of the world that boasts lush vegetation, vitamin enriched views and a warm place of tranquil solitude. As someone who embraces a multitude of colours to make me feel more positive, Joe Brown’s sun drenched ethos reached into the dreary rain splattered pavements of London and transported me into a whole new world where parrots were squawking and plants waved in the mild tropical breeze. I was immediately transfixed and coming from a Mediterranean background myself I longed to bring back the golden sunlight I so desperately craved. And it came in the form of an email like a messenger on speed dial and the only response I could give was yes.
Sitting cross legged I delved into my sweet bundle of joy and clasped the dress to my chest. It was beautiful, I sat mesmerized by the shirt dress that lay across my lap and smoothed my rugged palms against its delicate 100% viscose material. Effortlessly elegant the shirt dress can be worn for any occasion; whether it be a seaside stroll, straw hat and bag in tow or a Havana party complete with quirky tropical earrings you have met your perfect match with the Papagayo Shirt Dress.Inspired by the lush fauna in the Gulf of Papagayo, the shirt dress ticked off all major S/S 16 trends in a heartbeat. Floral, tropical, comfortable, practical and casual luxe no other dress I own has quite ticked off so many boxes as Papagayo has. With comfort in mind pair Papagayo with black gladiator sandals, clashing orange beach bag and a matching sun hat whilst a more dressy look sees floral kitten heels, a light cotton bolero and bright green clutch give you the sugar rush you crave. Whether you choose to dress up the Papagayo dress or not its versatility and unique design makes changing up the look possible.
Pretty covered buttons and a flattering fabric belt waist tie, make this dress a sunny day staple while layering a turtleneck under the dress, nude tights and olive ankle boots will make it appropriate for the rainy disposition or temperament of British weather. Be prepared whatever the climate with the Papagayo dress that can take you from winter to spring right through to the blazing rays of summer.Choosing to adopt a springtime look I settled for an elegant aesthetic with floral kitten heels, a forest green clutch and polarized green lens to add some streetwise cool. The silkiness of the viscose material enveloped me with love and care while the semi-structured tailoring allowed me to feel comfortable but at the same time feel as though what I was wearing was appropriate for any event. My good friend Anna Maria wants us to go to Greece this summer to stay with her mother and this Joe Browns dress would be the perfect addition to my suitcase, especially if I need to pack light as I can change up this dress with a few simple adjustments and tailoring tricks. To get the most out of your Papagayo dress you can transform it into a shirt and tuck into a high waisted block colored maxi or midi skirt for a beach side stroll. If you are travelling to an island like my biological parents home Madeira then you have to be prepared for all climates so pack either a khaki or burgundy turtleneck, a pair of ankle boots and a long orange duster coat to still keep to the bright colour aesthetic that Joe Browns executes so well.
Would I recommend Joe Browns
When I offer an opinion you know it is going to be an honest one and the answer would be yes as it was extremely difficult to pick between this dress and the floral jersey trousers ( which I am currently saving up for). Although the aesthetic of the entire collection does not necessarily correlate with my own personal style there are still a good solid selection of gorgeous (mostly floral) pieces that I am currently coveting. The quality of the material is excellent and the signature prints reminds me of high street giant Miss Selfridge’s 2012/2013 jungle and floral theme ( I miss those days).
Photography- Jumanna Khanom / Dress- Joe Browns / Shoes- Primark/ Clutch- Qulit / Watch: H&M Bangles & Rings- Kaytie Wu & Coconut Lane /Hat- Asos