When it comes to ‘Nutmeg’ the word alone conjures delicious images of Christmas Cake, doused in a generous dusting of nutmeg and cinnamon. But what if I were to tell you that ‘Nutmeg’ was not just synonymous with festive food, but the name of a new ‘clothing brand’ produced by none other than ‘Morrison’s‘, Britain’s friendliest supermarket? While you might be more familiar with Morrison’s as being your local one stop shop for toiletries, food and cards for loved ones, in February Nutmeg’s first ‘women’s collection’ was launched, with its autumn/winter range being showcased from October onwards. Ranging from size 8-22 Nutmeg is body positive and is hoping to release more sizes to suit a ‘Petite’ , ‘Tall’ and ‘Curvier’ body shape, as its collections expand. What is striking about Nutmeg is not just the novelty of a supermarket releasing a ‘clothing range’ but also how affordable the clothing is with the cheapest item-a turtleneck- at £8 and the most expensive product being a grey faux fur coat (£45), proving that less is indeed more.
This Christmas Nutmeg have gone that one step further and curated a ‘small’ but nevertheless well structured festive range for women, men and kids, featuring aesthetic delights like a fuchsia pink belted trench coat -which is at the top of my wishlist- priced at £40- , a selection of festive casual cardigans to relax in on Christmas day and even work appropriate slacks to keep you going at work during the Christmas period. Whether you are going to a Christmas Party and need a dress to wow the pants of your future Instagram Husband (see below) or want to keep it casual in a knitted teddy bear cardigan that is guaranteed to make your festive season as ‘cozy ASF’, when it comes to choices on what to wear during the festive season Nutmeg has got you covered.
While the moody jacquard brocade floral co-ord can be dressed both up and down, through the simple medium of layering, the silver wrap over midi dress is designed to help you dance the night away at the Christmas Ball. The co-ord can be layered with a plain black turtleneck and some black velvet sock boots to wear into the office, with a knitted cardigan for a casual work ready look, while for a ‘formal look’ the co-ord can simply be paired with a bright necklace, nude tights to keep your legs toasty and a pair of nude courts to make this Christmas Season a classy affair. Or if Santa has decreed that ‘silver is the order of the day’ with the silver wrap dress (£20) and the grey faux fur coat (£45), then get your bling bling on with a statement necklace and some kick ass boots. Proving that even the most formal of dresses can be worn during the day, with just a few key accessories.
To transform a ‘party dress’ simply add some ‘poppin’ shades’ a floppy hat or fedora and some boots, so that the outfit can be worn outside of the Christmas Season, for an all year round transitional look. Or if you would rather keep the look ‘elegant and simple’ simply pair with a flower crown or ornate tiara, statement heeled sandals and a 3D applique clutch to dance the night away until the sun comes up. But maybe unlike me you are far better at being casual and would rather slip into your jim jams and pray that the carol singers at your door will hurry the f**k up and stop f***ing singing all day long. If casual is your middle name and the thought of having to leave your house dressed in anything but a onesie or a blanket makes you want to cry then have no fear, Nutmeg from Morrison’s is here. With knitted delights that even your Grandma would approve of like a cardigan with pockets (is it just me who really has a thing for pockets LOL) and denim comfies like ‘jeggings’ and distressed jeans, how you choose to celebrate this Christmas is completely down to you.
If your Boss is a ‘sadist’ and has decided that you have to work this Christmas and cry into your desk as you watch everyone’s Christmases unfold on Instagram then at least you can have a fabulous wardrobe to cheer you up. From the aforementioned brocade co -ord (featuring a Boxy Tailored Long Crop Top and a Midi A-Line Skirt) to a hot pink belted trench coat to inject some much needed colour into your miserable ‘working existence’ there is no need to fantasize about throwing your boss out the window when your wardrobe looks this freaking good. Not to mention your snooty Prada wearing colleague who wouldn’t dream of setting foot in Primark, who when asking you where your ‘fabulous coat’ is from, has to swallow back her shock, to hear the dress did not cost a squillion dollars. Sorry mate not all of us can afford to spend 10,000 on a pair of socks, so I think I’ll stick to paying £40 instead. #Yourwelcome
Oh and if you are a vegetarian like me and spend your Christmas Parties nibbling on Cheese ( because what else is there to feed a vegetarian *insert eye roll here*) then why not stock up on some delicious snacks, which I would show you but as per usual I ate it before the shoot. Sorry I was hungry and had to wait two weeks to shoot this beautiful hamper, it was clearly calling my name! From chocolate gift sets to delicious crispies that are best washed down with a bottle of prosecco, when it comes to party snacks say no to being generic and get yourself a good bottle of ‘plonk instead’ . So whether you are more of a casual kinda gal (or man) or show up to Morrisons in your finest ballgown, with your limo in tow, Nutmeg has ticked off every ‘special and casual occasion’ this festive season. The question is what would you choose?
Did You Know That Morrisons Had A Clothing Line? What Are Your Thoughts On Its Products?
*Dress and Faux Fur Coat Are PR Samples From Nutmeg Morrisons.
All ‘Shop Links Below Are Inspired By Nutmegs Range’
Shop The ‘Casual Christmas Party Look’ Below
Shop Comfy Christmas Clobber
Shop ‘The Party Til You Drop Range’
Shop Go To Work Or Go Home