In a world where consumerism defines our clothing and material choices, comes a brand who rejects mass production, in favour of unique, personalized accessories that are only made in small batches. Far from the stampedes that roam our shopping centers, a quiet space on the internet is home to ‘Luxury Brand’ DS London, whose luxury items are inspired by the timeless elegance of womanhood. Specializing in holdalls and women’s handbags, products are made from the finest quality materials-whether that be leather or suede- with the option of personalization. After all if there is one thing that you should splurge the cash on, it should be handbags. While I favour ‘high street brands’ when it comes to clothing, bags should be timeless, whether they be ‘pouches, clutches or totes’.
DS London might appear to be your average online ‘accessories’ store but the truth is- as founder Jenni Davis would agree- their bags are not just products but a way of life, buying into the notion that bags = luxury. But there are far more ‘expensive’ luxury bags out there so why should DS London get preferential treatment? The difference between a luxury brand like Micheal Kors and DS London is rooted mainly in its production value. While Kors is created to ‘make money’ and mass distributed across stores- both digital and shops- DS London only makes a few copies of each product that they ‘sell’ to demonstrate their emphasis on ‘unique’ luxury goods as opposed to ‘mass production’. While I do buy ‘mass produced goods’, I often question the ethics of the clothing brands that I buy, mainly due to concerns surrounding working environment, treatment of workers and distribution of pay. Not to mention how upset I was when I found out about the Rana Plaza tragedy where brands like Primark were found to be exploiting workers.
Naturally, when it comes to ‘luxury goods’ the assumption would be that they would ‘treat their workers’ more fairly but that is often not the case. Note brands like Micheal Kors who have been guilty of mistreating factory workers in the past, so I can be dubious when it comes to working with luxury brands. Luckily DS London has proved to be an exception to the rule, especially as they are A. not mass produced and B, Jenni works closely with her team to ensure that her products are made with ‘love and integrity’ rather than for the purpose of exploitation of workers rights. Do you know how refreshing it is to come across a brand whose sole focus is on ‘customer satisfaction’ rather than how much money they will be making? After all as bloggers, while we like to get paid i’d like to think we would turn down any gigs that are inauthentic- be they paid or product sample reviews- for the sake of our own authenticity?
It is DS London’s athentic approach to marketing their products and unique ‘personalization’ process that led me to want to collaborate but the more that I read about the brand, the more I fell in love. Contrary to popular belief, a handbag is not just a product but a symbol of ‘identity’. Think about it this way, the clothes we wear, the bags on our arm, the lipstick we use are all a projection of our own personal values and interests, so shouldn’t we choose a bag that shares our intrinsic values too? DS London’s emphasis on ‘personal identity’ and ‘construction of self’ links into this notion of our clothing and accessory choices being a representation of how we want to project ourselves to others. Thus by wearing a DS London bag, I project that A. I applaud ‘ the rejection of mass produced values’ B. I choose quality over quantity’ and C. I am self-aware and happy in my own identity. Thus if a bag can make you look as good as it makes you feel, then what is not to love.
It is clear that the idea of ‘personalization’ throughout the collection exudes ‘celebration of self’ which in this day and age is a positive theme that we should all be embracing. Lord knows how many times I have not shown myself love or not been grateful for what the ‘notion of self’ has given me and its about time that I embraced myself for who I am. So if you are after a brand that teaches self-love, embraces individualism and celebrates you, then look no further than DS London.
What Are Your Thoughts On DS London And Its Attitudes Towards Humanity?
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