In a world where consumerism defines our clothing and material choices, comes a brand who rejects mass production, in favour of unique, personalized accessories that are only made in small batches. Far from the stampedes that roam our shopping centers, a quiet space on the internet is home to ‘Luxury Brand’ DS London, whose luxury items are inspired by the timeless elegance of womanhood. Specializing in holdalls and women’s handbags, products are made from the finest quality materials-whether that be leather or suede- with the option of personalization. After all if there is one thing that you should splurge the cash on, it should be handbags. While I favour ‘high street brands’ when it comes to clothing, bags should be timeless, whether they be ‘pouches, clutches or totes’.
DS London might appear to be your average online ‘accessories’ store but the truth is- as founder Jenni Davis would agree- their bags are not just products but a way of life, buying into the notion that bags = luxury. But there are far more ‘expensive’ luxury bags out there so why should DS London get preferential treatment? The difference between a luxury brand like Micheal Kors and DS London is rooted mainly in its production value. While Kors is created to ‘make money’ and mass distributed across stores- both digital and shops- DS London only makes a few copies of each product that they ‘sell’ to demonstrate their emphasis on ‘unique’ luxury goods as opposed to ‘mass production’. While I do buy ‘mass produced goods’, I often question the ethics of the clothing brands that I buy, mainly due to concerns surrounding working environment, treatment of workers and distribution of pay. Not to mention how upset I was when I found out about the Rana Plaza tragedy where brands like Primark were found to be exploiting workers.
Naturally, when it comes to ‘luxury goods’ the assumption would be that they would ‘treat their workers’ more fairly but that is often not the case. Note brands like Micheal Kors who have been guilty of mistreating factory workers in the past, so I can be dubious when it comes to working with luxury brands. Luckily DS London has proved to be an exception to the rule, especially as they are A. not mass produced and B, Jenni works closely with her team to ensure that her products are made with ‘love and integrity’ rather than for the purpose of exploitation of workers rights. Do you know how refreshing it is to come across a brand whose sole focus is on ‘customer satisfaction’ rather than how much money they will be making? After all as bloggers, while we like to get paid i’d like to think we would turn down any gigs that are inauthentic- be they paid or product sample reviews- for the sake of our own authenticity?
It is DS London’s athentic approach to marketing their products and unique ‘personalization’ process that led me to want to collaborate but the more that I read about the brand, the more I fell in love. Contrary to popular belief, a handbag is not just a product but a symbol of ‘identity’. Think about it this way, the clothes we wear, the bags on our arm, the lipstick we use are all a projection of our own personal values and interests, so shouldn’t we choose a bag that shares our intrinsic values too? DS London’s emphasis on ‘personal identity’ and ‘construction of self’ links into this notion of our clothing and accessory choices being a representation of how we want to project ourselves to others. Thus by wearing a DS London bag, I project that A. I applaud ‘ the rejection of mass produced values’ B. I choose quality over quantity’ and C. I am self-aware and happy in my own identity. Thus if a bag can make you look as good as it makes you feel, then what is not to love.
It is clear that the idea of ‘personalization’ throughout the collection exudes ‘celebration of self’ which in this day and age is a positive theme that we should all be embracing. Lord knows how many times I have not shown myself love or not been grateful for what the ‘notion of self’ has given me and its about time that I embraced myself for who I am. So if you are after a brand that teaches self-love, embraces individualism and celebrates you, then look no further than DS London.
What Are Your Thoughts On DS London And Its Attitudes Towards Humanity?
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You always dress so lovely! I love the handbag
What a lovely little bag and I love the way they personalise the tags how cute. It sounds like they have a really good attitude towards humanity as well.
Wow, I love the colour you’re wearing. It suits you a lot! Even I support personalization and prefer buying those products rather than those that are supplied on a mass production basis.
I really love that DS London products are not mass produced and want to treat their workers fairly (and actually do it!). Its definitely a rarity these days xxx
I love the bag it is so cute! Off shoulder dresses are so much in trend these days and this dress is looking cool and comfy too. love these shoes too. 🙂
I agree that people, especially corporations, should treat their workers with some amount of dignity. Far too often corporations are just after profits and nothing more. I know I worked for a company that hired Chinese labor. I know that they tried to make sure that everything was good by going to Hong Kong and checking out the working conditions as well as the pay of the workers. I know they wanted to do good but honestly, it’s hard to know. And I think that for a lot of corporations it’s not so much whether they care or not. It’s the fact that they just don’t think it’s profitable to take the time to ensure that the people who work for them in other countries are treated fairly. Great bags though. And you look incredible as always.
This does sound like a really nice brand. It’s good to hear that Jenni is concerned about the level of quality as well as the workers. That bag is so cute!
DS London sounds like a great brand! I totally agree with you that as a blogger, we only need to endorse those brands in which we believe in otherwise, it will question our integrity!
P.S. – Love your outfit and you look gorgeous as usual!
Our sense of fashion says who we are which is why it’s important we be able to express ourselves. Any brand that wants to help with that says alot about them.
Wow! That’s a lovely accessory to have. I love small companies that don’t mistreat their employees and make quality products. I’ve never heard of this brand but I love how they work!
I haven’t heard of this brand before, I love that clutch bag. It’s nice to see brands caring about quality and their workers too x
Looking gorgeous as always, that dress is so beautiful and I am loving the clutch bag! xo
Love this bag so much, sounds like a fab brand.
Lovely purse! I think it’s awesome that this brand is not like the big brands that mistreats their employees. Companies like this are always worth supporting.
I would not buy a brand if they mistreated their workers, its awful to think what they have gone through to make luxury bags. Happy to see DS London are doing a great job. Your photos are gorgeous too!!
wow, what a beautiful little bag, and your dress is so lovely!!
It looks like the color of this bag will match a lot of peoples wardrobes. I myself prefer a bag with a longer strap so I can wear it over my shoulder .
I find the handbag elegant and unique! I think it speaks a lot about the company when they take care of their employees first!
What gorgeous bags. I totally agree, so much nicer to have something that there are only a few of rather than something mass produced.
Ok I want that clutch! It’s perfect! And the exact style I love – simple and elegant! AND I love their mission! Thank you for sharing this with us!
Some beautiful pieces and it is important to find brands and companies with CSR values who treat workers properly!
Sounds like a great brand! Love the outfit!
That bag is gorgeous and your style is fab as ever. I really like the idea of buying from a brand that invests time to ensure it’s products are made ethically and with a bit of love. It’s worth paying the bit extra for what I feel is a better service all round. I must check them out!
I love your fashion recommendations, not simply because everything you choose is so beautiful, but also because you’re done all of the research for us. I too have been seeking out brands like DS London who treat their workers well. I’ve checked them out online and all of their products look so beautiful. What a treat to know that they’re no mass produced, and the one you buy will truly be unique and special!
Love your outfit! The handbag is perfect with it!
DS London sounds an amazing brand. I love the ethos and values behind it
Lovely bag. I’m glad this brand are less money focused than other firms. So, many brands exploit workers so this seems to be very refreshing
For a very long time I didn’t wear any jewelry on my hand including watches. My husband gifted me this really gorgeous swatch and I could help but wear it. Since there i have actually started liking wearing watches.
I love that they make things in small batches! Not only are the pieces more unique but it is more sustainable too, less waste!
Oh I love the look of this brand’s products. The perfect finishing touch.
You look so lovely! Just an another great post darling! When it comes to bags, what attaches me at the first place is quality!! Your DS London’ clutch is eye-catcher!! Great choice!
Great to find a brand that cares about people from the client to the worker
I love that DS London works hard to respect its employees. Like you said, way too many of these luxury brands mistreat their factory workers.
Your belt is the perfect accessory for this dress! Your bag is great and definitely a brand to watch.
Your bag is so cute and that dress is seriously amazing! It looks so great on you!
What a gorgeous clutch bad! I love the wrist strap, I always look for a clutch with a strap so I don’t have to hold onto it in the same way. Love your outfit too!
They sound like a fantastic company, their attitude is spot on. Love the bag too!
Ooh, DS London looks and sounds like such a fab brand. I’ll definitely be keeping my eye out for them in the future 🙂
Louise x
I’ve not heard of them before. Fab that they aren’t mass produced x
What a cute little bag! I can see why you feel in love with the company’s ethos – and although I’ve never given it a great deal of thought, handbags are just as important as any other item of clothes you are wearing, so why not spend that little extra to buy something that makes you feel good?
I’ve never heard of this brand before, looks like they have some good items
What I love about small companies are how they treat their employees like family. Their creations which are inspired by the timeless elegance of womanhood is really nice too. Having your item with a signature/carvings makes it pretty unique.
I just love your fashion sense! This does look like a brand I would totally rock! Definitely going to check it out! I’m in need of something new!
Love all the details you have incorporated in here. And that handbag defines it.
I think it’s great that the company doesn’t mass produce – I love your outfit in this post, you’re always so glamorous hun xx