When I first started blogging in 2015, I had no idea how to make money from my blog. In fact I was totally clueless and saw blogging purely as an outlet to express my personal interests and passions. The more that I became passionate about blogging, the more I became determined to become a full time blogger. The only trouble was that I had no concept of ‘monetization’ and struggled to make my brand stand out from the crowd. Six months after I started blogging I was approached by a company to write a sponsored post for 10 dollars, which I turned down, because I felt I was worth more than that. At the time my blog was purely focused on just fashion and personal diaries and it wasn’t until I widened my blog niche in January 2016 that I took on my first sponsored post for £100, which was uncannily high at the time.
Last year might have helped me monetize my blog and find sponsored posts but the income was never steady and most months I did not make a single penny. After moving to London and finding that my funds were decreasing by the second I knew that I needed to re-evaluate my blog, if I truly wanted to make a career out of it. For me blogging was never just about the money, but I did want to be able to quit my full time job (s) and have the freedom to make my own creative decisions. So after feeling unhappy with my website – which was on Wix at the time- I took a risk and migrated my content over to WordPress and immediately saw the results. My traffic increased, my website looked far more professional and brands loved the clean layout. But with the migration process my DA had gone down and for a few months I was back to making little money. By this year though everything changed, In May alone I made £600 from blogging and am hoping that the prices will continue to rise.
But this is what you need to keep in mind, that £600 that I made came from 10 sponsored posts, which alongside a full time job can be challenging to keep up, so always remember that not all sponsored posts are ‘highly paid’ . The highest amount that I have been offered is £200 and the lowest I have been paid is £25 (when I first started working with sponsored posts), with a median average of £75 per post. Considering my DA is 38, I get between 25,000-32,000 views a month and have a high social following, the pricing might seem quite low but I know that gradually my rates can increase and I will be able to be more selective about the rates that I offer. But I digress, find out below how you too can create a money making business!
Go Self-Hosted/ Increase Your DA Score
Many sponsorships come about because a site has its own domain and thus has a domain authority and page authority score. While your DA and PA score does increase with ‘age’, generating backlinks i.e commenting on high authority blogs or participating in Facebook groups helps increase your DA score. Please bear in mind that to have a self-hosted domain, you need to purchase a domain and a host, so your DA score will start at 0. Making money from your blog is not a ‘quick fix’ scenario, so be prepared to slowly build your blog up and create authentic and engaging content to draw in your audience.
Lastly remember that interaction is key. So you brought your own domain but no one apart from your cats and dogs know that it is even active. By finding blogs in your niche (or even outside of your niche) and leaving engaging comments, you can not only develop relationships with other bloggers but also increase your chances of making money. Often the higher your DA, the more you can charge for sponsored posts.
Find Sponsored Posts
Finding sponsored posts can be tricky to find if you don’t know where to look for them but as I explained in 35 blogging groups and platforms that pay you to blog, there are plenty of platforms that can pay to either place content, or pay you to write content for their brand or company. While some are only open to UK or US residents, others look for international influencers and can often want ‘package deals’ too.
Below I have included two of the best blogging platforms for UK and International Bloggers
Offering a range of sponsored posts, opportunities and product reviews, this Facebook group offers opportunities based on DA score or in some cases ‘traffic data or score’ i.e some Google forms may ask for your following stats rather than DA and look at your traffic data, to see how high your engagement is.
While the group was set up mostly as a help forum for UK bloggers, the group also posts exclusive opportunities that can help you turn your blog into a money making business. From parenting to interior, the group opportunities cover a range of different genres. Plus the group is run by the lovely Sarah who also runs Bloggers Helping Each Other.
Uk & International Focus
Bloggers United/ Bloggers Connect * please note I am not being paid to promote this group nor do I receive commission for any referrals, I just think that it has some great opportunities.
A shameless plug I know but the group that I run ‘Bloggers United’ which features daily threads to increase traffic, likes, follows and more has a partnership with a PR company called ‘Bloggers Connect’ who has opportunities for bloggers worldwide, especially if you are based in the US. If you are interested in finding opportunities through Bloggers Connect, just sign up to the database here and you will get contacted when an appropriate collaboration is available.
With over 30 million bloggers in the US alone, it is undeniable that blogging is increasing in its profitability and status in the United States. By 2020, Statista stated that the amount of recorded blogs would increase to 31.7, so naturally learning how to make money as a US Blogger is key. Below are three agencies that my US bloggy friends have deemed to be the best agencies to make money from in the US.
With one of the fastest payout rates for a media agency scheme and a wide variety of opps available, Linquia has been lauded as one of the best US platforms. With brands across all genres including food, fashion and more, they are always on the look out for bloggers in the US, so if you want to join be sure to use my referral link HERE and yes I will get a small commission if you are selected by Linquia upon joining!
Although there is a UK version (Socialix) I would argue that Social Fabric for US influencers is far better. With brands like Corona, Minute Maid and more, Social Fabric works with a variety of influencers across all genres but especially food and drink. Payment varies from $50 to $1000 plus and is dependent on the brand opportunity.
Like the UK version, Blogger Opportunities uses Google Docs to find bloggers for sponsored posts, brands and even for events that are happening in the US. While many opportunities are international, the Facebook group does have exclusive US only events that influencers can attend and be able to collaborate with brands that are showcasing their products there.
To find the full list, read 50 blogging groups and platforms that pay you to blog.
Best For International Bloggers
Many of my readers have often messaged me asking how influencers that live outside of the US/ UK can make money, so below I have gathered three of the best influencer agencies that cater to bloggers that live in France, Germany and more.
Available to influencers worldwide, this is undoubtably the best paid agency work that I have come across for international bloggers. With the lowest form of payment being $100 and the biggest opp being way into the $400’s, Matt Gibson, the owner of the company works with many travel clients and chooses people that have not worked for the client before. Opportunities are often weekly and are sent through your inbox but be quick and opportunity spacs run out pretty quickly.
Describing themselves as the leading influencer agency network in Europe and beyond, IMA cherry picks top influencers and partners them up with brands like Nivea, Deliveroo, Diesel and Calvin Klein. Opportunities are usually paid and if not free tickets to festivals and events are provided.
Not only do you get paid to write, but you also have a say in the brands you work with and can even collaborate with other influencers. Whats more you can also attend workshops and be offered advice on how to grow your brand. Moreover brands they have worked with include Doritos, Fitness First and Paul Smith.
Join Affiliate Schemes
Affiliate marketing is often hard to crack, I should know, as it was only recently that I started making money from it. As of today, I have made £55 from affiliate links, which granted is minimal in comparison to some bloggers but I am confident that will increase over time as I learn now to truly target affiliate marketing on my blog.
Affiliate Schemes You Should Join
Like To Know It/ Rewardstyle
It wasn’t until I moved over to WordPress at the end of November 2016 that I started using affiliate marketing on my blog. I was always wary of scaring visitors away with ads and didn’t want to overdo it. Learning how to make links look authentic but disclosing that you earn a small commission if a purchase is made is important. I was invited onto the ‘Like To Know It’ platform by August 2016 but did not use it until I transferred over to WordPress. I have made £30 so far, which seems minimal but in my eyes is better than nothing. While there is an £100 threshold to be paid, I am hoping that slow and steady wins the race.
Ironically, despite my engagement on Instagram, it is my blog that generated the larger percent of traffic, proving that the future of blogging is not over yet!
While Like To Know It is usually invite only, you can request an invite too and should they approve you, you will be given a unique link to enter your profile and start making money through affiliate marketing.
Shop my page here
I get that Google Adsense is a contentious one, but according to my readers, that is the most profitable source of affiliate marketing that you can use. I am looking to apply for Google Adsense in the next few days, but please be aware that not all blogs are accepted by Google Adsense. I have heard reports of how some bloggers have made hundreds from Adsense while others barely make a penny, but I would guess the key would be to never give up.
According to my International buddies, Awin is a fantastic affiliate marketing scheme and although I am signed up to it, I have not used it before now. You can request to join affiliate programmes in your region and each programme has a different rate of conversion, whether that be 12% or 8%. Payment frequency varies per programme but most do not have a threshold to get paid which is always good news!
Of course there are many other affiliate schemes you can join, but these were the most common schemes that people would use to generate money through affiliate marketing.
Create an E-Book/Course/Workshop
It goes without saying that ‘selling a service’ is part of blogging, but many bloggers use their skills to teach readers or visitors how to make money, take good photos, gain more followers and more. My good bloggy friend Stella from Fashion Style Police had the guts to write her own book called ‘How To Cash In As A Blogger‘ which I brought when I first started blogging. If you want tips on how to market your blog and learn the basics this is a great book to purchase. FYI I am not getting paid to endorse her book, I just think she is fabulous and deserves more recognition.
If you wanted to create your own course or write a book, then I don’t see why not, after all you have nothing to lose!
Become a VA
A VA or a virtual assistant often helps with tasks like completing threads, scheduling content and more. While I have contemplated becoming one before, I do have an intense work load but my good friend Angela from The Inspiration Edit, offers VA services and has had glowing reviews. Of course there are other types of VA’s but it would be a good idea for those who want to make money from home and be able to still have balance between work and play.
While there are more ways to make money from your blog, sponsored posts and affiliate marketing make up the largest percentage of my blogging income and with the right mindset anyone can make money from their blogs. Please note that you cannot expect immediate results, as things like traffic and stats do matter when it comes to earning money with your blog. But with time and hard work, anything is possible!
Do You Have Any Other Tips On How To Make Money From Your Blog?
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