Here I am, hastily dipping my toes into the uncertain world of makeup, not quite a beauty blogger but ready to take her first steps into a new blogging adventure. You see when I was typecast as a ‘fashion blogger’ I felt pigeonholed, after all while I speak about fashion my posts are mostly lifestyle orientated with the odd ‘food and drink’ post. Thus it should come as no surprise for me to state that I don’t believe in blogging labels and much like Stella from Fashion Style Police, I am able to talk about topics and review products that exist outside of the labels that the blogging world has given me. Now, those who know me might laugh, after all I am no make-up artist and under close inspection you might note that my foundation is not quite blended, my contour a little patchy and my lips being overlined. But do you know what? I couldn’t give a hoot, I never portrayed myself as a bonafide ‘make up artist’ and you don’t have to be. After all, its like finding your own style, make up is individualistic and gives you the freedom to express yourself, even if that form of expressionism is not perfect. Make up is not just about ‘face tuning’ or becoming an ‘insta-type beauty’, after all if we all looked the same we would be quite boring indeed. So imagine my delight when Vegan and Cruelty Free makeup giant Limecrime approached little old me and asked me if I wanted to unleash my inner unicorn, through their make-up range?
As an animal lover I have become increasingly aware over the years that many make up brands test on animals and it breaks my heart. To think that we subject animals to become our ‘playthings’ for the purpose of fashion and make-up is inconceivable and yet many brands do not disclose whether they are cruelty free, leaving me to wonder what my make-up has been tested on. I have been slowly introducing brands that are Vegan and Cruelty free into my make up bag and replacing the non-cruelty free products, even ones that were a staple in my make-up diet. It had nothing to do with watching PETA videos or becoming a vegetarian but rather my decision to try and be cruelty free was largely rooted in my guilt over buying products that were harming animals, just so I could wear make up. In fact it makes my stomach churn just thinking about these animals being paraded around in labs and being euthanized or tortured all for the sake of a £9 lipstick. Which is why, when I found out that Limecrime was cruelty free, I knew that it was time to sort out my make up bag and dump all the lipsticks that were not cruelty free. After extensive research I was horrified to see that brands like MAC, Revlon, Benefit, Avon and more all tested on animals, as they have operations based in China where it is still legal to test on animals. This is not okay but how can I blame ourselves, when we are often misled by the companies that advertize their make up products. Or were we really aware all along and didn’t want the animals deaths on our consciences? Either way, if we continue supporting brands that think it is okay to test on animals then we are only glorifying these poor creatures deaths.
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After reading PETA’s guide on which companies test on animals I was determined to make a change and it doesn’t just stop at make up either. From the shampoo I had been using to nail polish, I found that my make up bag had subjected countless animals to abuse, without me knowing it. It broke my heart and even my once beloved Loreal ( who coincidentally I have not used in a few years, thank god), claimed that they ‘did not test on animals’ and yet have been found to be a ‘non-cruelty free brand’. Thankfully brands that I use on a regular basis like NYX, Sleek and Lush do not test on animals and many of their products are also vegan as well as cruelty free according to BunnyFreeBlogger. Thanks to the powerful expansion of ‘online shopping’ many digital native brands like Limecrime, Cult Beauty and more have made it clearer for us to see which makeup brands test on animals and which brands are cruelty free. Because Limecrime is an American brand, shipping was always super expensive but pop up UK Sites like Cult Beauty, have made it easier for me to purchase cruelty free make up brands without the large shipping costs. Some girls like their eyeshadows but I am a lipstick, specifically matte-lippie obsessed gal with a penchant for nudes (lipsticks, get your mind out the gutter)!
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While I was originally told that I would be receiving Wicked, a deep vampish red, I also received Riot and Teddy Bear, both of which have become staples in my make up bag ever since. Not only are they cruelty free and 100% vegan but the pigmentation was far better than I imagined, although Wicked was not as long lasting as the other two shades. Wicked is easily the shade we could dub as ‘night time glam’, as the deep burgundy and purple undertones make this is a lipstick shade that is not for the faint hearted. The only issue with Wicked is that a ‘little goes a long way’ and due to its intense colour it tends to bleed out, making your lips appear overlined. I prefer to make my lips look bigger than they are anyway but the lipstick tends to crack quite quickly and is more drying than the other shades. That being said, once I had got rid of my revlon red lipsticks (as they are not cruelty free) I was happy to have a red lipstick in my collection, even if it was best suited to short rather than long term use. Teddy Bear was obviously a cruelty free dupe of Mac’s Teddy, but in my opinion a far superior option both in terms of its wearability, application and its moral ethics surrounding animal testing. Similar to Nyx’s velvet matte lipsticks, the matte finish is non-drying, soft on the lips and a rich brownish plum shade, with undertones of aubergine. Unlike Wicked, Teddy Bear was far longer lasting and easier to apply, with cracks only appearing after a full night of partying.
The third shade ‘Riot’ is a pinkish rose hue that would be ideal for work, as I tend to wear minimal makeup in a professional environment. You may be surprised but getting up at 5 AM does not give me the motivation to contour and bronze my face for gods so at least a cruelty free lipstick like Riot, would stop me from looking completely busted at work. Out of the three-most likely due to its neutral hue- Riot is the least drying and arguably the most wearable, although I believe that overall Teddy is my favourite shade. At £16 , the lipsticks are cheaper than MAC but more expensive than high street brands but I feel that I would pay any price to protect the welfare of our animals. Saying no to animal testing and educating myself on what happens to these animals during and post testing has made me commited to purchasing cruelty free makeup and products and I wont stop until my makeup bag is 100% cruelty free. I have replaced most of my eyeshadows already and all of my lipsticks, while my brushes are all cruelty free. The only thing to find now is a good cruelty free foundation and I am making it my quest to find a shade that both suits me and does not test on animals. Question is will you say no to animal testing too?
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What Are Your Thoughts On Animal Testing?
*PR Samples were provided in exchange for this post but all thoughts and opinions are my own. I aim to be brutally honest and outline my experiences in detail. Should you have any queries regarding my disclosure policy please contact me using the form provided. Also Contains Affiliate Links. I will receive a small percentage of the profits through the sales made but this does not affect my opinions and all research is my own.*