Celebrating The Start Of Spring With Brand Attic

Despite the blurry haze of snow that swirls around my road, like a flurry of demons, the start of spring has nevertheless broken. The daffodils peek through the glazed iced pavements, hesitantly at first, the smell of freshly cut grass coated in a thick layer of snow. The air is clean, despite the cars that zoom through the capital and the fashionistas walk hand in hand, mini skirts on show, unaware that the air is still chilled like its wintry predecessor, hailed as the ‘Winter Queen’. But The Winter Queen must depart into the shadows once more as the cheerful Spring Princess gallivants through the snow and ice, warming the snow into a huge bowl of mushy slush. Suddenly the sun has come to rescue us all, what was once snow is just clear liquid, puddles that you can jump into with bright red wellies. But who is this Spring Princess I hear you ask? Well none other than Brand Attic, who charged through winter to reclaim their kingdom, where embroidered jeans and off the shoulder tops danced in harmonious accord, watching its winter sisters of faux fur and tights slink back into the shadows once more…

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They lived in Manchester, a city where street art and urban culture thrived, but Brand Attic’s love for spring never wavered. They dreamed of a world where triple denim would make a comeback, where transitional fashion was the delicious order of the day. In Brand Attic, their role as the Spring Princess was as hectic as can be as they conjured up vinyl mac coats that would provide a welcome relief from the spring rain, and left their umbrellas in the past, as they danced in the rain. Then the rain would stop, but their legs would still be chilled, they would pull on their mom jeans 90’s style and head out the door, a beret or two for that much needed Parisian flair. But when it came to shoes, their choices were just as eclectic as the spring season that they so lovingly looked over, with gladness in their hearts. There were frayed denim beauties, worn with rolled up stonewashed jeans, there were satin sock boots with breathtaking sequin dresses and sturdy boots that danced to the tune of Brand Attic fever. Soon the other brands came a’knocking’, begging for their chance to be featured in Brand Attic’s Walk Of Fame.

From ashes they rose like phoenixes, once Spring Princesses in waiting, the next Spring Princess of the land. Unlike the Winter Queen, they didn’t lurk in the dark hollows of night, nor were their faces frozen in ice. Instead they were warming rays of sunshine, with a hint of springtime breeze, a spring walk on the beach, a spring daffodil in disguise. The brands came to them after they escaped from the Winter Queen’s clutches, Fashion Union, Neon Rose and Daisy Street at the front of the pack. Like street sellers they displayed their wares with pride and joy; there was a casual slogan shirt, red and white, with a black vinyl mac coat that was determined to not be beaten by the springtime rain. And among the reds and blacks was fifty shades of blue too; there was embroidered blue denim jeans and frayed denim heels, there was nautical striped off the shoulder tops, with a pretty bow in a loop and there were blue ruffle dresses demanding your attention. But it wasn’t just colours that were vibrant and colourful; prints galore shimmied into spring with glee. Florals, stripes and everything in between.

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The florals were domineering forces, cheering on their daffodil sister with all their might. There were oriental florals in homage to the beautiful East, who stood alongside moody florals, in neutral shades of black. But there were large and flamboyant floral prints too, as bright as can be, skater dresses and maxi dresses, with dropped peplum hems, asymmetric ruffles begging to be noticed. The striped trend refused to bow down to its floral mistress, commanding as much respect as its more popular successor. There were the cotton ruffle shifts, with minimal stripes for easy beach wear, while off the shoulder tops were more elevated for evening wear. But there were dresses too, with cold shoulder detail that led the way, one minute casual, the next minute formal, two trends in one dress, with the click of a simple button. Prices were cheap, there was no exploitation here, the Spring Princess knew that it must bless its people with kindness and reward them for their unwavering support. All the colours of the rainbow and more came into play, vibrant fire truck red and its bold cobalt sister sought to find its most colourful mermaids and unicorns who did not shy away from colour, who relished any chance to stand out.

Brand Attic’s reputation as the ‘Wise and Graceful’ Spring Princess was well revered among the nation, with its friends and loved ones queuing up for miles in a virtual atmosphere. They were sucked into a small computer screen as they went shopping, a game of Tetris with beloved brands. It was like chess and the carefully placed chess pieces were lapped up by the consumers in a delicious dream of consumerism, enhanced by digital reality. The consumers teleported out of their computer screens with childlike wonder, with a hamper of clothes and shoes that their Spring Princess had given them. Colours and textures danced without a care in the world, but as the evening came and the sun went down, The Spring Princess stepped forward as Brand Attic and bid the world Good Night. The stars twinkled outside mischievously as the world was sleeping, the constellations waltzing across the skies in their new clothes. But as the sun came up again and a new day had broken, once more Brand Attic resumed its role as Spring Princess, with a sceptre made from the silky suns rays and the fresh sea breeze. Spring melted into summer and the world was too hot to wear clothes, but there was always one person who lived like it was the start of spring all year round. And that person was me.

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Have You Ever Shopped At Brand Attic Before? What Do You Like To Wear During Spring?

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